Elevator Pitch Tips

Elevator Pitch Tips to Boost Your Business Presence

The success of your business is highly dependent on your business strategy and the relationships you form. Therefore a relevant, compelling and dynamic elevator pitch is an essential tool for achieving meaningful levels of impact.

However, we often miss this valuable opportunity because we are too busy, or stressed or stuck in a rut.

Imagine rather being more mindful and relevant, when you do your next Elevator Pitch.

Explore the essence of your unique business, and with a growth mindset you will:

  • Make deeper heartfelt connections
  • Discover how you can best utilise self-motivation and inspiration
  • Enjoy preparing and delivering your Elevator Pitch.
Master Your Elevator Pitch Online Coaching

"What do you do?"

The effectiveness of your introduction depends on your ability to focus on and create a really succinct and impactful pitch. Time is precious. How can you better engage your listener, in less than a minute, and be more successful at ‘business networking’? Don’t miss out on the opportunity to genuinely engage.

How can you ensure that your introduction generates interest and conversation?

 

Reflect your business with authenticity

Consider, and develop a deeper understanding of, the following aspects of your business:

Your Business Model
A Business Plan that includes your Elevator Pitch
Your ideal target market
Organisation and team support
Financial milestones to meet
Know your customer/audience – WHO are they?
Know the target group - WHY do they meet?
Know what you can do for them.
Memorable tag line e.g. Expressions – Inspire, Empower, Transform
Align your introduction with your personal purpose and your business mission and vision.

 

What makes a great elevator pitch?

Elevator Pitch Tips authenticity

A relevant one-minute pitch includes the following key components:

  • An emotional ‘hook’
  • The customer’s problem
  • The ideal solution
  • The call-to-action, how best to connect in the future

Remember, an elevator pitch is not a sales pitch. You want to be intriguing and open the conversation. Your delivery style must be positive, confident and relaxed.

 

Contemplate the following before crafting your next elevator pitch:

1. What is the essence of your unique business?
Remember the story of The Two Bricklayers and "Expressing the Highest Value of Your Business"? Reflect on your attitude towards your business and ask yourself: "Am I a bricklayer, or am I building a beautiful temple?" Visualize your end result.

Can you tell a powerful story about WHY you do what you do?

What do you do?

How do you do it?

Why do you do it?

When we change our focus to see the bigger picture or the end result, it provides a motivation to continue and inspires solutions to challenges.

You can read The Two Bricklayers parable here.

What is your "Why"?

To go deeper, look at WHY you are creating that ‘temple’. I refer to Simon Sinek who has a simple but powerful model for inspirational leadership. “How great leaders inspire action” starts with his ‘Golden circle’ and the question "Why?"
You can watch the TEDx Talk here

The success of your business is highly dependent on your business strategy and the relationships you form.

A relevant, compelling and dynamic elevator pitch is an essential tool for achieving meaningful levels of impact.

Is your pitch driven by motivation or inspiration?
Your ‘customer’ will subconsciously know the difference.

Do you?

Suggested reading: Express the Highest Aim of Your Business

You might also be interested in Online Elevator Pitch Coaching

Chantaul

View posts by Chantaul
Chantaul inspires continued personal development and encourages self-empowerment and transformation. Chantaul's practical programs and coaching works to embody learning and growth, to achieve higher aspirations, and unite teams to achieve collaborative, productive organisations.

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