Highest Aim of Your Business
Every time you are asked "What do you do?", whether in an online or a face-to-face business meeting, a networking environment, or even socially, you have an ideal opportunity to express the highest aim of your business. Not so?

What is your highest aim?
The Two Bricklayers
It was a hot summers day when Christopher decided to go for a walk through a new part of town that was currently under development. As he passed a construction site, he noticed a builder that was hunched over, his movements were sluggish and slow, revealing that he was tired. It was a hot day in the midst of summer after all.
Christopher was curious and asked: "Excuse me, kind sir. Would you mind telling me what you're doing?"
The builder paused for a moment, shrugged his shoulders and mumbled: "I'm laying bricks".

Christopher continued with his stroll, and a little further down the road, he came across another bricklayer. There was a noticeable difference between them. This man was energetic and humming a tune.
He picked up a red brick and buttered it with a measured dollop of cement. He then dropped the brick, buttered side down, with a 'plop'. Carefully he tapped it into place with the back of his trowel's handle and lined it up with his eye. He then picked up another brick and proceeded with the same enthusiasm.
Curious Christopher approached this man and said: "Pardon me. What are you doing?"
The man stopped humming, looked up at Christopher, and with a sparkle in his eye and a faint smile on his lips, he proudly said: "I am helping to build the most beautiful cathedral ever, where many people will come to worship and find peace in their hearts."

See the bigger picture
Which bricklayer are you?
Leave a good impression in a short period
I was invited to deliver a keynote at a sales summit, I thought it would be an excellent opportunity to hear some great elevator speeches, as the summit attendees were the top forty salespeople from various organisations. I was quite disappointed when all but two introduced themselves as "bricklayers". The two salespeople that stood out from the rest were clear in their introductions. I knew what they did, and how they can assist me. And I would be thrilled to do business with them.
Why are you in business?
Why are you in business? And before you say: "to make money", think about this:

When I asked an audience of 70 people, mostly older men very well dressed, at their prize-giving function if any of them have their purpose written down, everyone put up their hand. But, when I ask them individually to share their purpose with the rest of us, they'll say things like "a red Porche, at the age of 50". That is a goal, that is not a purpose.
You don't live and get up in the mornings for goals (maybe some people do). But when he's got the red Porsche, it's not going to be six months and he'll be tired of the red Porsche. He's going to want something else.
That is the nature of our being.
So, why are you in business? Why do you get up in the mornings? What cathedral are you building, how are you building it, and why?
Final thoughts
What do you do? Are you an accountant? Are you a lawyer? Are you in promotions? What do you help people with? What do you actually do?
Or, what do you provide other people; what services do you provide and what combinations of talents do you share?
How do you inspire others and make that person's life a little better, in your unique way?
What bigger picture are you assisting to create?
Also, it's not just about the completed temple...it's about enjoying the process, one 'brick' at a time.
Many will agree that this is a life well-lived.
Time and energy are precious. Use them wisely.
How do you express the highest aim of your business?
If you are inspired, share your answer with us below.
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